WORKFLOW

MY WORKFLOW

My workflow includes utilizing Adobe Creative Cloud - InDesign, Photoshop and Illustrator for print quality and specifications.
To capture and confirm a client's style, I will utilize other programs for efficiency in rough drafts.
Websites are designed with WordPress,
a free and open-source content management system written in PHP.

MY WORKFLOW CONSISTS OF

RESEARCH COMPANY

Research what the company produces, current news, how long they have been in business, how many employees does the company have, research reviews through website, social media and news articles. Research who are the company's competitors. Research the competitors to understand where they successful and where are they lacking through websites, social media, reviews or news. After my independent research, get the customers input by interviewing the customer to gain information about the demographics for the companies target audience. Obtain company specifications for advertising regarding logo placements, sizes, colors, etc. Procure information in regards to the current market for sales. Acquire competitors strengths and weaknesses. Obtain all information requirements for project such as about product information, what they provide, contact information, media and logos. Ask for a copy of inspirational design ideas to get a feel for their vision for the project's outcome.
VISUALIZE THE DESIGN

How does the company represent itself with current media? Are they looking for a similar yet updated look? Are they looking for a change that is clean and minimal looking or a design with more energy, style or flair?
CREATE THE DESIGN

Before designing a full output, first verify the client's vision is translated correctly. Produce a few basic design alternatives to choose from before going forward and committing to one design.
REFINE

Improve the new design making small changes to make more clear, precise or address inaccuracies.

MY WORKFLOW

RESEARCH COMPANY

VISUALIZE THE DESIGN

CREATE THE DESIGN

REFINE

MEDIA

ABOUT